Inception

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This entry is much like the dream-within-a-dream from the recent movie, Inception. But instead of a dream, today’s post is digital-marketing-within-digital-marketing.


Among other things, the home office is responsible for developing new business and marketing is part of that process.  So, how to do this without spending a lot of cash?  Digital marketing tools, such as social networking and blogs, require smaller cash commitment than traditional marketing.

How to make it work? Like any writing – write about what you know. If you are proficient in using high voltage test equipment, write about that. If you just had a job that required a DC Hipot, write about the issues you solved for your customer.

And of course, if the job required test equipment rental, well, write to me so I can put in my blog…